The Circular Economy & the Importance of Sustainable Swimwear


There’s been a great deal of talk about the ‘circular economy’ over recent years. The circular economy can be seen as an alternative to the traditional linear economy, where items are made, used and disposed of. In a circular economy, resources are used for as long as possible so the maximum amount of value is derived from them. Even when products are no longer useful, materials from them can often be recovered to make new items.


Why is a circular economy so important? 

It’s important that we aim to build a more circular economy for many reasons. This kind of economy can help us cut down on waste, do more with resources and slow down problems with scarcity in the future. It can also help us reduce the negative impacts of both production and consumption. 


Where does swimwear fit into the mix? 

Sustainable swimwear plays a big role to play when it comes to creating a more circular economy. Thankfully, more and more people are running online searches for sustainable swimwear so they can make a better contribution to the environment. Traditional bikinis can be particularly bad for the environment as they contain synthetic fibres that have been manufactured from petrochemicals. The fibres are easily transferred into our waterways, and a considerable amount of pollution occurs when petrochemicals are drilled for. 


More reasons for shopping sustainably 

Many shoppers are also eager to purchase sustainable swimwear because so much traditional swimwear is made in places linked to poor treatment of workers. Some territories have little to no environmental controls. This means poisonous materials frequently make their way into the local waterways. More and more consumers are avoiding fast fashion due to its harmful impact on the environment. 


Can sustainable swimwear help me reduce my carbon footprint? 

Sustainable swimwear may be the answer if you’re ready to shop more ethically. This kind of swimwear is often manufactured using materials that have little negative impact on the environment. Sustainable bikinis and other swimwear can be manufactured from recycled fibres, with staff being paid a good wage and provided with safe working conditions. When you shop sustainably, you can support the world around you and the people in it. 


What kind of materials is sustainable swimwear made from? 

Sustainable swimwear can be made from a wide range of recycled materials. These often include plastic bottles and discarded fishing nets. Econyl fabric has become particularly popular amongst manufacturers of sustainable swimwear. This fabric is manufactured not only from old fishing nets but other waste materials from the oceans. The waste is used to make robust, high-quality fabric, which also features Xtra Life Lyrca, which has a high resistance to chlorine. 


How can I tell if a garment is sustainable?  

It can be hard to tell if a garment is sustainable if it isn’t clearly pointed out to you by the manufacturer or retailer. However, the label of the swimwear should tell you what kind of fabrics it is made from. You can also look at brand websites to find out how committed to sustainability they are. 


How we can help you source the perfect sustainable bikini

At Love Maja, we specialise in supplying high-quality handmade swimwear that helps you make a valuable contribution to the environment. We can provide you with swimwear that fits perfectly and stands the test of time. We want you to be totally happy with your purchase, so feel free to get in touch if you do have any queries about any of the items in our catalogue. Reach us today by completing the form on the site.